電視劇《假如生活欺騙了你》的觀后感
�、�.核心學(xué)習(xí)：Sales and Marketing 銷(xiāo)售與市場(chǎng)營(yíng)銷(xiāo)
Steve: I think I need some career guidance Mike.
史蒂夫：我覺(jué)得我需要一些事業(yè)指導(dǎo)邁克。
Mike: Why do you say that?
邁克：你為什么那么說(shuō)？
Steve: I’m getting bored with my current position.
史蒂夫：我開(kāi)始煩我目前的職位了。
Mike: Have you thought about a new direction for your career?
邁克：你為你的事業(yè)想過(guò)新的方向嗎？
Steve: Like what? Can you think of something interesting for me?
史蒂夫：比如說(shuō)？你能幫我想出一些有意思的東西嗎？
Mike: Why not sales and marketing?
邁克：銷(xiāo)售與市場(chǎng)營(yíng)銷(xiāo)怎么樣？
Steve: Do you mean sales or do you mean marketing?
史蒂夫：你是指銷(xiāo)售還是指市場(chǎng)營(yíng)銷(xiāo)？
Mike: They are the same thing, aren’t they?
邁克：它們是一回事，不是嗎？
Steve: No way! They are totally different. Let me fill you in on the main differences.
史蒂夫：不是！它們完全不同。讓我詳細(xì)告訴你主要的不同之處。
�、�.單詞簡(jiǎn)析
1) Career guidance: getting advice about your work strengths and weaknesses
事業(yè)指導(dǎo)：有關(guān)你工作的長(zhǎng)處和短處的建議
ex:Career guidance is usually offered by the Human Resources department of a company.
事業(yè)指導(dǎo)通常由公司的人力資源部提供。
2) Sales: jobs where you actively sell goods and services to customers or clients
銷(xiāo)售：積極地將物品和服務(wù)賣(mài)給消費(fèi)者或客戶(hù)的工作
ex:Most sales people work for a base salary and then a percentage commission.
大多數(shù)銷(xiāo)售人員的工作報(bào)酬是基本工資外加一個(gè)百分比提成。
3) Marketing: jobs that involve studying the target market for a goods or service to increase sales
市場(chǎng)營(yíng)銷(xiāo)：為了提高銷(xiāo)售額而開(kāi)展的有關(guān)研究物品和服務(wù)目標(biāo)市場(chǎng)的工作
ex:The marketing department in our company always has lots of cool gifts they use to promote the company like t-shirts and coffee cups.
我們公司的市場(chǎng)營(yíng)銷(xiāo)部總有很多用來(lái)提高公司知名度的很酷的贈(zèng)品，如T－恤、咖啡杯等。
4) Integral: vital, important
必不可少的：必需的，重要的
ex:The only two things that are integral to my morning are coffee and cigarettes!
我早上必不可少的兩樣?xùn)|西是咖啡和香煙！
5) Challenging: something that is not simple or easy
激勵(lì)的、挑戰(zhàn)的：不簡(jiǎn)單、不容易的事情
ex:Swimming across the English Channel to France would be very challenging.
游泳橫渡英吉利海峽到法國(guó)很有挑戰(zhàn)。
�、�.課文篇
Many people think that sales and marketing are the same job. Some people think that marketing is what sales people do to sell a product. This could not be farther from the truth, as we will see below.
很多人認(rèn)為銷(xiāo)售和市場(chǎng)營(yíng)銷(xiāo)是同一個(gè)工作。一些人認(rèn)為市場(chǎng)營(yíng)銷(xiāo)就是銷(xiāo)售人員所做的產(chǎn)品推銷(xiāo)。這和它的本意有天壤之別，這正如我們下面所看到的。
Sales means trying to convince someone to buy your goods or services. Generally, customers buy goods and clients buy services.
銷(xiāo)售指的是設(shè)法說(shuō)服某人買(mǎi)你的物品或服務(wù)。通常來(lái)說(shuō)，消費(fèi)者買(mǎi)物品，而客戶(hù)買(mǎi)服務(wù)。
Marketing is a number of processes that are designed to help a company understand the market and what the market thinks of their goods or services.
市場(chǎng)營(yíng)銷(xiāo)是為了幫助公司了解市場(chǎng)以及市場(chǎng)對(duì)公司產(chǎn)品和服務(wù)的想法而展開(kāi)的一系列工作。
When marketing is done well, it will help management to make changes to the product to better suit the market needs and also help increase sales because more people will be aware of the product.
市場(chǎng)營(yíng)銷(xiāo)做得好，它就會(huì)幫助改變經(jīng)營(yíng)策略，使產(chǎn)品更好地滿(mǎn)足市場(chǎng)需求，而且讓更多的人知道該產(chǎn)品，從而提高產(chǎn)品的銷(xiāo)售額，
Sales and marketing department usually work separately but closely.
銷(xiāo)售部和市場(chǎng)營(yíng)銷(xiāo)部的工作通常分開(kāi)進(jìn)行，但又緊密相連。
A marketing project usually starts with a market survey. This means asking potential customers their honest thoughts and feelings about the product. You should also compare your product with your competitors to understand the relative strengths and weaknesses of each.
一個(gè)市場(chǎng)營(yíng)銷(xiāo)項(xiàng)目通常始于一項(xiàng)市場(chǎng)調(diào)查。這意味著詢(xún)問(wèn)潛在消費(fèi)者對(duì)產(chǎn)品的真實(shí)想法和感受。你還應(yīng)該將你的產(chǎn)品和競(jìng)爭(zhēng)者的產(chǎn)品相互比較，從而了解各自相關(guān)的長(zhǎng)處和短處。
Twenty years ago, marketing was not an important business function, but as the market place become more and more competitive each year, good marketing (and good sales) has become one of the most integral and challenging areas to work in.
二十年前，市場(chǎng)營(yíng)銷(xiāo)并不是一個(gè)重要的商業(yè)功能，但是隨著市場(chǎng)競(jìng)爭(zhēng)的逐年強(qiáng)烈，好的市場(chǎng)營(yíng)銷(xiāo)（以及好的銷(xiāo)售）已經(jīng)成為最重要和最有挑戰(zhàn)的工作領(lǐng)域。
�、�.對(duì)話篇
Beth: I like the idea of working in sales.
貝絲：我喜歡在銷(xiāo)售部門(mén)工作的主意。
Sally: Oh, I don’t think I would like it at all.
莎莉：哦我覺(jué)得我根本不喜歡它。
Beth: I’m surprised to hear that. Why wouldn’t you like sales?
貝絲：聽(tīng)到這我覺(jué)得很驚訝。你為什么不喜歡銷(xiāo)售工作？
Sally: There is too much pressure to make sales all the time and I don’t like the idea of working for commission.
莎莉：整天推銷(xiāo)壓力太大了，而且我不喜歡工作拿提成。
Beth: I think that commission is a great idea - the more you sell the more you make.
貝絲：我認(rèn)為拿提成是個(gè)很棒的主意－你賣(mài)得越多，你掙得也就越多。
Sally: But if I make no sales, I get no commission. How can I pay the rent?
莎莉：但是如果我賣(mài)不出去，我就沒(méi)有提成。我怎么付租金？
Beth: Sales is challenging I know, but the rewards can be big.
貝絲：我知道銷(xiāo)售很有挑戰(zhàn)，不過(guò)報(bào)酬很可觀。
Sally: I prefer to work for a salary. At least I know exactly how much I will earn each month.
莎莉：我更喜歡拿固定工資。至少我知道每個(gè)月我確切掙多少錢(qián)。
Beth: Without sales, there would be no company. I am proud to lead the way for the rest of the staff!
貝絲：沒(méi)有銷(xiāo)售就沒(méi)有公司。我為帶領(lǐng)著公司的其他員工前進(jìn)頗感得意！
商務(wù)英語(yǔ)活學(xué)活用 與同事周末去玩（1）
Ⅰ.核心學(xué)習(xí)：Weekend away with Colleagues 與同事周末去玩
Steve: I am so tired of the city life.
史蒂夫：我很厭倦城市生活。
Mike: Do you mean all the long hours at work as well as the noise and bustle of the big smoke?
邁克： 你是指工作時(shí)間很長(zhǎng)以及嘈雜的聲音和飛馳的濃煙？
Steve: Got it in one my friend.
史蒂夫：沒(méi)錯(cuò)，我的朋友。
Mike: How about we suggest that we all go away for a company outing to somewhere rural?
邁克： 我們建議公司里所有的人去鄉(xiāng)下某個(gè)地方玩玩，怎么樣？
Steve: That sounds like an interesting idea. Where could we go?
史蒂夫：這想法聽(tīng)起來(lái)很有意思。我們可以去哪？
Mike: Well we live in this huge city, so how about we go somewhere that is the complete opposite?
邁克：嗯，我們住在大城市里，因此我們要去一個(gè)截然不同的地方，怎么樣？
Steve: Do you mean somewhere in the countryside?
史蒂夫：你是指農(nóng)村？
Mike: Yep - let’s find a small village and spend the weekend away.
邁克：沒(méi)錯(cuò)―我們?nèi)フ乙粋�(gè)小村子，然后在那里度周末。
Steve: Cool! And it will be even better if we can convince the taskmaster to pay the bill!
史蒂夫：酷！如果我們能說(shuō)服頭兒掏錢(qián)，那就更好了！
Ⅱ.單詞簡(jiǎn)析
1) Bustle: moving quickly
飛奔：快速移動(dòng)
ex:Sometimes the hustle and bustle of the city just gets me down, so I escape to somewhere slower and quieter.
有時(shí)候城里熙熙攘攘的景象讓我覺(jué)得很沮喪，所以我要逃到一個(gè)節(jié)奏慢點(diǎn)、安靜點(diǎn)的地方。
2) Outing: a trip away
外出：旅行
ex:One of the best ways to refresh yourself is to have an outing somewhere completely different.
恢復(fù)精力最好的方法之一是到一個(gè)截然不同的地方旅行。
3) Rural: the opposite of urban, the countryside
鄉(xiāng)間：城市的反面，農(nóng)村
ex:The majority of Chinese people live in rural areas and not in big cities.
大多數(shù)的中國(guó)人生活在農(nóng)村而不是大城市。
4) Taskmaster: your boss, the person who tell you what to do
頭兒：你的老板
ex:I can’t go out for a beer tonight because my taskmaster wants me to finish an important report.
今晚我不能去喝啤酒，因?yàn)槲业纳纤鞠胱屛彝瓿梢环葜匾獔?bào)告。
�、�.課文篇
It’s funny really - you spend more time with the people you work with than you do with your family and friends, but who can say that they really know the people they work with well?
真的很有意思―你和與你一起工作的人度過(guò)的時(shí)間要多于你和家人與朋友�？墒钦l(shuí)能說(shuō)他們很了解那些和他們一起工作的人呢？
The reality is that you usually only get to see one side of a person at work. The need for people to act professionally at work and the management structures means that you don’t always get to see the true personality of your colleagues and bosses.
事實(shí)上你通常只看到一個(gè)人工作的一面。在工作和管理中人們需要表現(xiàn)得很職業(yè)，這就意味這你不總能看到你的同事和老板的真實(shí)性格。
A great way to fix this and really learn about the people you work with is to have an outing. A successful outing should be away from the office and in an environment that is different from the usual office scene.
解決此問(wèn)題并要真正了解與你一起工作的人的一個(gè)好方法就是外出旅游。旅游要成功，就要選擇一個(gè)遠(yuǎn)離辦公室，并且與一般辦公室氛圍不同的地方。
To ensure that everyone has a good time, here are some simple points to follow:
為了確保每個(gè)人都玩得開(kāi)心，要遵循以下幾個(gè)小方面。
Yes. When your client steps out of the car, he or she will be on the curbside and therefore won’t have to deal with getting out in traffic or sliding across the seat.
正確。當(dāng)你的客戶(hù)下車(chē)時(shí)，他／她就會(huì)站在路邊，因此就不必?fù)?dān)心往來(lái)車(chē)輛或者挪位置下車(chē)了。
There should be no hierarchy for the whole trip. In simple terms this means that everyone is equal for the time of the trip. The boss is equal to the staff for a few days! This will help everyone to relax and show their true personalities.
* 整個(gè)旅程不應(yīng)有等級(jí)之分。簡(jiǎn)而言之就是說(shuō)在旅途中每個(gè)人都是平等的。有幾天時(shí)間老板和員工是平等的！這有助于讓每個(gè)人放松，表現(xiàn)他們真實(shí)的個(gè)性。
You should remember that different people like to do different things and try to organize activities that cater to everyone. For example, some people might like to get up early and watch the sun rise but others want to sleep.
* 你應(yīng)該記住不同的人喜歡做不同的事，要設(shè)法組織符合每個(gè)人口味的活動(dòng)。例如，有些人可能喜歡早起看日出，而其他人卻想睡覺(jué)。
Make sure that meal times are when the group is all together. Having breakfast, lunch and dinner together can be a great way to help develop your team into a really close group.
* 確保人齊了以后再吃飯。在一起吃早餐、中餐和晚餐是幫助整個(gè)小組的關(guān)系變得真正親密的一種好方式。
The most important thing to make the weekend away is to ensure that you create a different atmosphere from the office. Make a rule that no one should take their mobile phones, laptops or any work with them. It would also help to ask people to talk about subjects other than work and to hang out with people that they don’t usually get close to in the office.
* 周末旅游最重要的一點(diǎn)是要確保你創(chuàng)造一個(gè)與辦公室不同的氛圍。訂一條規(guī)則，每個(gè)人都不要帶上手機(jī)、筆記本電腦或者工作。談?wù)摴ぷ髦獾脑掝}或與平時(shí)在辦公室里不太接近的人一起玩也有所幫助。
Remember - the idea is to have fun and get to know your colleagues better!
* 記住―目的是為了玩得開(kāi)心，同時(shí)更多了解你的同事！
Ⅳ.對(duì)話篇
Beth: How did you enjoy the weekend in the countryside Sally?
貝絲：在鄉(xiāng)下的周末過(guò)得愉快嗎，莎莉？
Sally: I had a great time. The fresh air, the peace and quiet and I got to know many new people.
莎莉：我玩得很開(kāi)心。空氣清新、心情平靜、環(huán)境安寧，而且我認(rèn)識(shí)了很多新人。
Beth: Why do you say that the people you work with are ’new’ people?
貝絲：你為什么說(shuō)和你一起工作的人是“新”人？
Sally: Because at work I only saw their professional business image. On the outing I saw their fun side.
莎莉：因?yàn)樵趩挝晃抑豢吹剿麄兟殬I(yè)化的工作形象。在外面玩的時(shí)候我看到了他們有趣的一面。
Beth: Do you think that the weekend away made the team more productive?
貝絲：你認(rèn)為周末旅游能提高團(tuán)隊(duì)的效率嗎？
Sally: I really did think so. I got to know everyone so much better so that our communication will be smoother.
莎莉：我確實(shí)這么認(rèn)為。我多了解了每個(gè)人，這樣我們的交流就更容易了。
Beth: I hope that I can go in the next outing!
貝絲：我希望下一次旅行我能去！
Sally: Hmmm - I’m not sure that I really want to see your fun side Beth!
莎莉：嗯―我不知道我是否真的想看到你有趣的一面，貝絲！
商務(wù)英語(yǔ)活學(xué)活用 關(guān)于招待外國(guó)經(jīng)理的提示（1）
Ⅰ.核心學(xué)習(xí)：關(guān)于招待外國(guó)經(jīng)理的提示
Billy: Why are you running around like a chicken with its head cut off?
比利：你怎么像只無(wú)頭蒼蠅似的慌里慌張的？
Michael: A foreign manager from overseas is visiting.
邁克爾：一位外國(guó)經(jīng)理要來(lái)了。
Billy: Haven’t you hosted a foreign boss before?
比利：你以前從來(lái)沒(méi)招待過(guò)外國(guó)老板嗎？
Michael: No, I am a newbie at this.
邁克爾：沒(méi)有，我在這方面是新手。
Billy: Don’t you fret. I will give you some hints on the Business English you should use.
比利：別擔(dān)心，對(duì)于你該用的商務(wù)英語(yǔ)，我會(huì)給你一些提示。
Michael: Can you also teach me about where to take them around town?
邁克爾：你能不能再告訴我該帶他們到城里哪些地方去轉(zhuǎn)轉(zhuǎn)？
Billy: I will give you a lot of hints.
比利：我會(huì)給你很多提議。
�、�.單詞簡(jiǎn)析
1) Hint : clue, help
提示、線索，幫助
ex:I need assistance, can you give me hint?
我需要一位助手，你能給我個(gè)提儀嗎？
2) Host a guest : take care of a guest, pay for them and make plans
招待客人；照顧客人，為他們付帳，安排一切
ex:Last week I hosted three foreign clients from Germany.
上星期我招待了三位從德國(guó)來(lái)的外國(guó)客戶(hù)。
3) Fret : worry about
擔(dān)心
ex:Many students fret over their college entry exam.
很多學(xué)生都很擔(dān)心他們的大學(xué)入學(xué)考試。
4) Newbie : fresh, inexperienced, new
新手，沒(méi)有經(jīng)驗(yàn)的
ex:Here is the newbie, teach him what to do.
這是新來(lái)的，告訴他該做什么。
5) Running around like a chicken with its head cut off : being nervous, acting crazy
像沒(méi)頭蒼蠅似的跑來(lái)跑去；很緊張，舉動(dòng)瘋狂
ex:To find more votes, the candidate ran around like a chicken with its head cut off.
這位候選人像只沒(méi)頭蒼蠅似的跑來(lái)跑去多拉選票。
�、�.課文篇
Hints on Hosting a Manger from Overseas
關(guān)于招待外國(guó)經(jīng)理的提示
1) Take them to a famous restaurant, but let them order some of the food.
2) Don’t fret if you are a newbie at hosting.
3) Ask them what they would like to be called.
4) Never offer them cigarettes!
5) Try to teach them a little Chinese. It is fun and useful.
6) Ask about their hometown, but don’t ask why they came to China.
1）帶他們到一家很有名的餐廳，但讓他們來(lái)點(diǎn)一些菜。
2）如果你在招待客人方面沒(méi)經(jīng)驗(yàn)，不要擔(dān)心。
3）問(wèn)他們喜歡怎樣稱(chēng)呼。
4）切記不要向他們敬煙。
5）試著教他們一點(diǎn)兒中文。這很有意思，也很有用。
6）問(wèn)問(wèn)他們的家鄉(xiāng)是哪里，但不要問(wèn)他們?yōu)槭裁吹街袊?guó)來(lái)。
�、�.對(duì)話篇
Molly : Why are you running around like a chicken with its head cut off?
莫莉：你為什么像只沒(méi)頭蒼蠅似的慌里慌張的？
Gordon: I am hosting a manager from overseas. She told me she doesn’t like Chinese food. Where can I take her?
戈登：我正在招待一位國(guó)外來(lái)的經(jīng)理。她告訴我她不喜歡中國(guó)菜，我該帶她到哪去？
Molly : I’ll give you a hint. Try western restaurants inside major hotels.
莫莉：我給你個(gè)提議。試試大飯店里的西餐廳。
Gordon: Will they have a good selection?
戈登：那有很多選擇的余地嗎？
Molly : Don’t fret. Most big hotels have at least two western restaurants.
莫莉：別擔(dān)心，大多數(shù)大飯店最少有兩家西餐廳。
Gordon: I didn’t know that.
戈登：我不知道這個(gè)。
Molly : You sure are a newbie. But after hosting your first oversea manager, you will be an expert.
莫莉：你確實(shí)是個(gè)新手，不過(guò)招待完一次外國(guó)經(jīng)理，你就成行家了。
Gordon: Thanks a bunch. I don’t know what I would do without you.
戈登：多謝。真不知道沒(méi)有你我該怎么辦。
Molly : I do. You would run around like a chicken with its head off.
莫莉：我知道。你會(huì)像只沒(méi)頭蒼蠅似的跑來(lái)跑去。
Gordon: Hello, Beth, please invite all our clients to the conference next month.
戈登：嗨，貝思，請(qǐng)你邀請(qǐng)我們所有的客戶(hù)參加下個(gè)月的會(huì)議。
Beth: How should I get their contact info?
貝思：我怎樣才能知道他們的聯(lián)系方法呢？
Gordon: Get the clients’ contact info from my Rolodex.
戈登：從我的客戶(hù)聯(lián)系單中找他們的聯(lián)系方法。
Beth: Where should I put them up?
貝思：讓客戶(hù)在哪里住宿呢？
Gordon: How about the Holiday Inn?
戈登：假日酒店怎么樣？
Beth: The clients like the Hilton more.
貝思：客戶(hù)更喜歡希爾頓飯店。
Gordon: Well, the client is always right.
戈登：好吧，客戶(hù)永遠(yuǎn)是正確的。
Beth: What else would I prepare, Sir?
貝思：還有什么要我準(zhǔn)備的，先生？
Gordon: Please print out the meeting agenda for me to look over.
戈登：打印一份會(huì)議的議程表給我看看。
Beth: Certainly.
貝思：好的。
Gordon: And make sure to return my Rolodex to my desk when you are done with it.
戈登：你用完客戶(hù)聯(lián)系單之后，把它放回到我的桌上。
Beth: Of course. I’m on it.
貝思：當(dāng)然，我會(huì)這么做的。
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